Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Amazon Best Sellers*:
The Power of Habit: Why We Do What We Do in Life and Business
List Price: $28.00
A young woman walks into a laboratory. Over the past two years, she has transformed almost every as...
(show more)List Price: $28.00
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest co...
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Thinking, Fast and Slow
List Price: $30.00
Selected by the
New York Times Book Review as one of the best books of 2011A
Globe and Mail Best Bo...
(show more)List Price: $30.00
Selected by the
New York Times Book Review as one of the best books of 2011A
Globe and Mail Best Books of the Year 2011 TitleOne of
The Economist’s 2011 Books of the Year One of
The Wall Steet Journal's Best Nonfiction Books of the Year 2011Winner of the 2011
Los Angeles Times Book Prize for Current Interest
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together...
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WHC Internet Marketing Guide
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Conversion Optimization
Once you have visitors on your sales page, the next big task is to get them to buy.
Many factors influence whether they leave immediately, skim your sales page, read it carefully, and ultimately whether or not they decide to buy. Conversion optimization is the process of tweaking your sales materials to increase sales. For example, you might:
- improve your headline, cutting down on the number of people who leave immediately.
- format your page to make it easier to skim so that people will be able to quickly find the sections that are of most interest to them.
- test different prices to see which is most profitable.
- try various bonuses to see which increases sales the most.
- use an exit popup or exit hover ad script to catch the attention of and display a call to action to people who are about to leave your site.
- etc.
More information:
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
Navigate to the pages that are of most interest to you now, bookmark and study the materials under them;
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