Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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StrengthsFinder 2.0
List Price: $24.95
**Once you have purchased this ebook, the unique access code will be sent to the email address you ...
(show more)List Price: $24.95
**Once you have purchased this ebook, the unique access code will be sent to the email address you have registered with Kindle.**
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?
Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
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Word of Mouth Marketing: How Smart Companies Get People Talking
List Price: $15.95
Who is talking about you? Foreword by Seth Godin. Afterword by Guy Kawasaki.
Master word of mouth...
(show more)List Price: $15.95
Who is talking about you? Foreword by Seth Godin. Afterword by Guy Kawasaki.
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Ma...
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WHC Internet Marketing Guide
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Email
You'll obviously need an email address. What's less obvious that not all email addresses are created equal. I recommend:
- Not using an email address at your ISP's domain. If you do, you'll have to tell everyone whenever you switch ISPs. It's okay to have the email address you give out forward your email to your ISP account and to access it there (because you can update the forwarding to point to a different address any time), but just don't give out the address your ISP gave you.
- Getting your own domain name and using an email address at your own domain name. For more details, see my write up about domain names.
- GMail. This is partly a personal preference, and I'm sure you could substitute other email services in and get similar benefits. What I like GMail for is:
- Spam filtering. Wherever you get yoru email, be sure it has a good spam filter.
- I don't have to go to the GMail website to access my mail. I have Thunderbird installed on my desktop computer, and have it configured to fetch my email from GMail so that I don't have to go to the website.
- If you have multiple email addresses, configure them all to forward your mail to one account, and access it all from there. I have a ton of email addresses, and they're all configured to forward my mail to my GMail account.
- If you can, you might want to use a system that enables you to easily add a new email addresses any time, and use a separate one whenever you have to give out an address to sign up on a website. The reason for this is that it makes it easy to:
- Figure out when somebody gives your address out to spammers -- if you only gave a particular address to one site, and you start getting spam at that address, then that site must have sold the address (unless the spammers just got lucky and guessed it).
- Shut down addresses that start getting a lot of spam.
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
Navigate to the pages that are of most interest to you now, bookmark and study the materials under them;
and subscribe to the
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