Rating Criteria for Internet Marketing Product Reviews

White Hat Crew product reviews are rated on a scale of zero to five stars:

	Excellent - must have
	Very good - highly recommended
	Good - recommended
	Fair - no recommendation
	Poor - not recommended
	Awful - definitely not recommended

Although I have no precise formula for rating a product, a few of things I consider include:

• Is use of the information or tool ethical?
• How profitable is implementation of the information or tool likely to be?
• Is the information well presented (clear, concise, and with proper depth), or is the tool easy to use?
• Does the product live up to the creators claims?
• Is the information accurate and up-to-date?

The following considerations apply to commercial products:

• How long would it take to recoup the purchase price (based on the increase in income the product will generate)?
• How much of the information or tool features are easily available for free?
• Does the product improve significantly on similar free offerings?

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