Rating Criteria for Internet Marketing Product Reviews
White Hat Crew product reviews are rated on a scale of zero to five stars:
 | Excellent - must have |
 | Very good - highly recommended |
 | Good - recommended |
 | Fair - no recommendation |
 | Poor - not recommended |
 | Awful - definitely not recommended |
Although I have no precise formula for rating a product,
a few of things I consider include:
- Is use of the information or tool ethical?
- How profitable is implementation of the information or tool likely to be?
- Is the information well presented (clear, concise, and with proper depth), or is the tool easy to use?
- Does the product live up to the creators claims?
- Is the information accurate and up-to-date?
The following considerations apply to commercial products:
- How long would it take to recoup the purchase price (based on the increase in income the product will generate)?
- How much of the information or tool features are easily available for free?
- Does the product improve significantly on similar free offerings?
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