White Hat Crew

internet marketing with ethics


Rating Criteria for Internet Marketing Product Reviews

White Hat Crew product reviews are rated on a scale of zero to five stars:
5 stars out of 5Excellent - must have
4 stars out of 5Very good - highly recommended
3 stars out of 5Good - recommended
2 stars out of 5Fair - no recommendation
1 star out of 5Poor - not recommended
0 stars out of 5Awful - definitely not recommended
Although I have no precise formula for rating a product, a few of things I consider include:
  • Is use of the information or tool ethical?
  • How profitable is implementation of the information or tool likely to be?
  • Is the information well presented (clear, concise, and with proper depth), or is the tool easy to use?
  • Does the product live up to the creators claims?
  • Is the information accurate and up-to-date?
The following considerations apply to commercial products:
  • How long would it take to recoup the purchase price (based on the increase in income the product will generate)?
  • How much of the information or tool features are easily available for free?
  • Does the product improve significantly on similar free offerings?
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