Have you ever seen a sales letter where the headline claims that you can \"Make up to $10,276.84 a month by exploiting this little known loophole?\" Have you ever wondered why the amount is so specific?<\/p>\n
The reason the number doesn't get rounded down to $10,000 is that more specific numbers are trusted more than round numbers. We assume that if a number is specific, it's because it's the exact, actual number. Round numbers, on the other hand, obviously aren't<\/i> the exact, actual number. So who knows whether \"$10,000\" was rounded up from $5,003, or maybe even made up completely?<\/p>\n
However, if you're like me, the made-up headline above rubbed you the wrong way. If you've read enough sales letters, those exact numbers may or may not have started setting off your hype-o-meter. But that's not the problem I have with that headline.<\/p>\n
The problem is that it's claiming a precise number for the upper limit<\/i> on how much you could make. If it had stated \"Discover the loophole I used to make $10,276.84 last month\" or \"Discover the loophole I used to make an average of $10,276.84 per month last year\", that'd be different -- an exact number would have made sense.<\/p>\n
But how on earth could anyone possibly know exactly how much I have the potential to earn? Is it really impossible to earn more?<\/p>\n
When I read a headline like that, I figure it's either hype or just bad writing. Perhaps it started off as something that made sense, like \"Discover the loophole I used to make $10,276.84 last month\", but somewhere in the process of brainstorming or split testing headlines, somebody decided to try \"Make up to $10,276.84 a month...\" without switching to a less specific number.<\/p>\n
It may still be an effective headline for a lot of prospects -- only split testing could tell you for sure. But it'll backfire if you use it on me.<\/p>\n
Download MP3 Audio Recording of this Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever seen a sales letter where the headline claims that you can \"Make up to $10,276.84 a month by exploiting this little known loophole?\" Have you ever wondered why the amount is so specific? The reason the number doesn't get rounded down to $10,000 is that more specific numbers are trusted more than...
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