{"id":2087,"date":"2013-02-18T15:11:48","date_gmt":"2013-02-18T21:11:48","guid":{"rendered":"http:\/\/whitehatcrew.com\/blog\/?p=2087"},"modified":"2026-10-24T11:26:00","modified_gmt":"2026-10-24T17:26:00","slug":"the-4-ns-of-twitter","status":"publish","type":"post","link":"https:\/\/whitehatcrew.com\/blog\/the-4-ns-of-twitter\/","title":{"rendered":"The 4 ‘N’s of Selling Through Twitter"},"content":{"rendered":"

A while back, I wrote about how to craft an auto-DM for Twitter that isn't spam<\/a>. In that post, I promised to elaborate on my \"4 'N's of Twitter\" strategy in a future post.<\/p>\n

This is that future post.<\/p>\n

The First 'N' of Twitter: Engage<\/h2>\n

Okay, so the first 'N' doesn't actually start with the letter<\/i> \"N\". That's okay, because none of the other 'N's do either. :-) It does start with \"en\", though.<\/p>\n

You never know who's going to follow you on Twitter. They may or may not be a good prospect for your business. They may or may not even know they followed you (maybe they're auto-following just to get follow backs). So the first thing you need to do is narrow down the list so that you can focus on the good prospects.<\/p>\n

As I wrote last time, your auto-DM's purpose is to drive the initial engagement between you and your new follower. If your auto-DM is written right, those who accept the engagement will be the people you'll want to follow up with.<\/p>\n

But we talked about that last time. Now on to the other 3 'N's.<\/p>\n<\/p>\n

#2: Enchant<\/h2>\n

Once you've started the initial engagement, the next step is to make it worth your new friend's while. Do something to ensure that it's not a one-off interaction that's quickly forgotten.<\/p>\n

You can afford to put some time and effort into it, because your best prospects will have self-selected by responding to your auto-DM. Most people won't respond, and that's a good thing, because they weren't your best prospects anyway. You may sell to them someday, but you've got better people to focus on now.<\/p>\n