{"id":1836,"date":"2012-08-01T13:27:38","date_gmt":"2012-08-01T19:27:38","guid":{"rendered":"http:\/\/WhiteHatCrew.com\/blog\/?p=1836"},"modified":"2026-10-24T11:26:26","modified_gmt":"2026-10-24T17:26:26","slug":"which-business-books-would-you-re-read","status":"publish","type":"post","link":"https:\/\/whitehatcrew.com\/blog\/which-business-books-would-you-re-read\/","title":{"rendered":"Which Business Books Would You Re-Read?"},"content":{"rendered":"<p>On his blog today, <a href=\"http:\/\/www.ryanhealy.com\/which-business-books-would-you-re-read\/\">Ryan Healy threw out an interesting question<\/a>:<\/p>\n<blockquote class=\"blogriff\">\n<p>Imagine that for one full year you could <u>not<\/u> read any business books you hadn't read before\"\u00a6 and that you were <u>only<\/u> allowed to read business books you had previously finished reading.<\/p>\n<p>Which books would you re-read?<\/p>\n<\/blockquote>\n<p>You can click the link above to read his list (I'll have to read a few of those myself). Here's mine:<\/p>\n<ul>\n<li><a href=\"http:\/\/whitehatcrew.com\/blog\/elephants-riders-and-sales-oh-my\/\">Switch<\/a>, by Chip and Dan Heath. This one's relevant to a big issue my brother and I expect to face as we start up <a href=\"http:\/\/iknownetwork.info\/\">our new business<\/a> -- most people are very resistant to change. So they don't take action on things they learn, even when they know they'll benefit from them.<\/li>\n<li><a href=\"http:\/\/whitehatcrew.com\/blog\/how-to-harness-the-habits-of-your-customers\/\">Habit: The 95% of Behavior Marketers Ignore<\/a>, by Neale Martin. This book is relevant to the same issue -- how do you get people to change habits?<\/li>\n<li><a href=\"http:\/\/whitehatcrew.com\/blog\/book-review-made-to-stick-why-some-ideas-survive-and-others-die\/\">Made to Stick: Why Some Ideas Survive and Others Die<\/a>, by Chip and Dan Heath. Based on <a href=\"http:\/\/whitehatcrew.com\/blog\/applying-made-to-stick-stickum-to-your-business\/\">how much trouble I had<\/a> figuring out how to apply the principles of this book to each of my products, and how powerful the concepts were, I think it's definitely worth a re-read!<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/039472903X\/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=039472903X&linkCode=as2&tag=moulc\">Ogilvy on Advertising<\/a>, by David Ogilvy. I read this one in a college marketing class. It's from the pre-web era, but it constantly comes to mind when I see website's destroying their readability by violating some of the principles I learned from it.<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/product\/0743269519\/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0743269519&linkCode=as2&tag=moulc\">The 7 Habits of Highly Effective People<\/a>, by Stephen R. Covey. I don't know whether this would technically be classified as a \"business book\". But of course, the principles apply to business as much as any other part of life. And if it is a \"business book\", then the principles apply as much to the rest of life as to business! (Now that I think about it, the same applies to a few of the books I've listed here.) The values-based approach of this book resonated with me like few books ever have.<\/li>\n<\/ul>\n<p>Well, there's my short list of some books that I definitely think are worthwhile. What business books would you re-read?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On his blog today, Ryan Healy threw out an interesting question: Imagine that for one full year you could not read any business books you hadn't read before\"\u00a6 and that you were only allowed to read business books you had previously finished reading. Which books would you re-read? You can click the link above to...<br \/>[<a class=\"moretag\" href=\"https:\/\/whitehatcrew.com\/blog\/which-business-books-would-you-re-read\/\">read more<\/a>]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1836","post","type-post","status-publish","format-standard","hentry","category-product-reviews"],"_links":{"self":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/comments?post=1836"}],"version-history":[{"count":1,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1836\/revisions"}],"predecessor-version":[{"id":2329,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1836\/revisions\/2329"}],"wp:attachment":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/media?parent=1836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/categories?post=1836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/tags?post=1836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}