{"id":170,"date":"2009-10-02T11:18:57","date_gmt":"2009-10-02T16:18:57","guid":{"rendered":"http:\/\/WhiteHatCrew.com\/blog\/?p=170"},"modified":"2011-08-12T10:31:28","modified_gmt":"2011-08-12T16:31:28","slug":"how-to-bust-banner-blindness-case-study-video","status":"publish","type":"post","link":"https:\/\/whitehatcrew.com\/blog\/how-to-bust-banner-blindness-case-study-video\/","title":{"rendered":"How to Bust Banner Blindness (Case Study Video)"},"content":{"rendered":"<p>If you've ever tried monetizing a website, you know about banner blindness: the uncanny ability of web surfers to view a website without seeing the banner ads that are plastered all over it.<\/p>\n<p>I've just posted a case study video showing how I added one little thing to one of my sites and boosted the click-through rates on may banner ads by over 2.6 times.<\/p>\n<div class=\"youtube\"><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Ym_wZkrx9jw&hl=en&fs=1&rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/Ym_wZkrx9jw&hl=en&fs=1&rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/embed><\/object><iframe loading=\"lazy\" id=\"fr\" width=\"425\" height=\"105\" frameborder=\"0\" src=\"http:\/\/www.youtube.com\/subscribe_widget?p=geckotribe\" style=\"overflow:hidden;\" scrolling=\"no\" frameBorder=\"0\"><\/iframe><\/div>\n<p><br clear=\"left\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you've ever tried monetizing a website, you know about banner blindness: the uncanny ability of web surfers to view a website without seeing the banner ads that are plastered all over it. I've just posted a case study video showing how I added one little thing to one of my sites and boosted the...<br \/>[<a class=\"moretag\" href=\"https:\/\/whitehatcrew.com\/blog\/how-to-bust-banner-blindness-case-study-video\/\">read more<\/a>]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[73,35],"class_list":["post-170","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-banner-blindness","tag-case-study"],"_links":{"self":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":0,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}