{"id":1673,"date":"2011-10-12T14:16:23","date_gmt":"2011-10-12T20:16:23","guid":{"rendered":"http:\/\/WhiteHatCrew.com\/blog\/your-internet-marketing-business-foundation\/"},"modified":"2026-10-24T11:26:38","modified_gmt":"2026-10-24T17:26:38","slug":"your-internet-marketing-business-foundation","status":"publish","type":"post","link":"https:\/\/whitehatcrew.com\/blog\/your-internet-marketing-business-foundation\/","title":{"rendered":"Your Internet Marketing Business' Foundation"},"content":{"rendered":"

If you've read this blog long enough, you've probably heard me mention my free PDF, The Great Big Picture of Internet Marketing<\/a>. In just a few pages, it gives you an overview of what you need to do to start your internet marketing business off on a solid foundation.<\/p>\n

Seth Godin reminded me of the importance of building on a strong foundation when he wrote<\/a>:<\/p>\n

Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef.<\/p>\n

If the rice isn't right, it really doesn't matter what else you do, you're not going to be able to serve great sushi.<\/p><\/blockquote>\n

Building the foundation isn't always glamorous. But if you're serious about what you're getting into, it's a step you can't skip.<\/p>\n

In internet marketing, the \"rice\" includes things like getting an autoresponder account and setting up your opt-in forms. If you build your house first, you'll end up ready to sell with no list to sell to, and then you'll have to start building from scratch.<\/p>\n

The rice includes things like getting a business checking account, separate from your personal account. Skip that step, and come tax time, it's a lot harder to separate business expenses (which reduce your taxes) from personal expenses (which don't). And if you happen to get audited, then it's an even bigger problem.<\/p>\n

I won't drone on too long here, since I've already written about it in the PDF. If you haven't already, click that link and give it a quick look. It'll only take a few minutes, but it might remind you of some important piece of your foundation that you haven't built yet.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you've read this blog long enough, you've probably heard me mention my free PDF, The Great Big Picture of Internet Marketing. In just a few pages, it gives you an overview of what you need to do to start your internet marketing business off on a solid foundation. Seth Godin reminded me of the...
[read more<\/a>]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/comments?post=1673"}],"version-history":[{"count":1,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":2350,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1673\/revisions\/2350"}],"wp:attachment":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/media?parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/categories?post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/tags?post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}