{"id":1247,"date":"2011-06-02T08:14:10","date_gmt":"2011-06-02T14:14:10","guid":{"rendered":"http:\/\/WhiteHatCrew.com\/blog\/?p=1247"},"modified":"2011-06-02T08:14:10","modified_gmt":"2011-06-02T14:14:10","slug":"google-launches-the-1-button","status":"publish","type":"post","link":"https:\/\/whitehatcrew.com\/blog\/google-launches-the-1-button\/","title":{"rendered":"Google Launches the +1 Button (+1++?)"},"content":{"rendered":"<p>Back in March, Google started rolling out \"+1\", their competitor for the Facebook \"Like\" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article).<\/p>\n<p>At the time of the original roll out, I predicted that <a href=\"http:\/\/whitehatcrew.com\/blog\/google-1-vs-the-facebook-like-button\/\">+1 will become more powerful than Facebook's Like button<\/a>. To recap, +1's advantages include:<\/p>\n<ul>\n<li>+1 scores are visible in more places. Both buttons can appear on your webpage. +1s also appears in Google search results. Likes also appear on the walls of people who Like your page, but essentially disappear once newer content pushes them down a little way.<\/li>\n<li>+1 scores are presented just when you need them them most -- when someone who's searching is deciding between clicking through to your website or a competitor's.<\/li>\n<li>+1 scores are shown in search results even for pages where you haven't placed a +1 button (though the odds of someone clicking +1 in the search results is much lower than the odds of them clicking a button on your page).<\/li>\n<li>People who use Facebook for personal connections only may be hesitant to \"Like\" things that they don't think would interest their friends and family (I speak for myself here).<\/li>\n<\/ul>\n<p>Facebook has some advantages too: new Like's will initially be more visible to your Facebook connections (until they scroll out of view); Facebook connections are likely to be stronger and perhaps more numerous than Google connections; etc.<\/p>\n<h2>How to Add a +1 Button To Your Website<\/h2>\n<p>Google has a page with falling-off-a-log-easy instructions for <a href=\"http:\/\/www.google.com\/webmasters\/+1\/button\/\">adding the +1 button to your webpages<\/a>. If you want to do something a little more complex with it (like using it on a page that can be loaded using different URLs -- for example, a sales page that sometimes has an affiliate ID in the URL), <a href=\"http:\/\/code.google.com\/apis\/+1button\/\">see these instructions<\/a>.<\/p>\n<p>To add the +1 button to a WordPress blog, you can either use the instructions above to edit your theme files, or use plugin code <a href=\"http:\/\/ottopress.com\/2011\/adding-googles-1-button-to-wordpress-sites\/\">like this<\/a>.<\/p>\n<p>I recommend taking a few minutes to add +1 buttons to your blogs and other important pages. And if you like this article, there's a new button below that you can use to show it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in March, Google started rolling out \"+1\", their competitor for the Facebook \"Like\" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article). At the time of the...<br \/>[<a class=\"moretag\" href=\"https:\/\/whitehatcrew.com\/blog\/google-launches-the-1-button\/\">read more<\/a>]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,19],"tags":[],"class_list":["post-1247","post","type-post","status-publish","format-standard","hentry","category-seo","category-traffic-building"],"_links":{"self":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":0,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"wp:attachment":[{"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitehatcrew.com\/blog\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}