Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Search Engine Optimization (SEO): An Hour a Day
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The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of s...
(show more)List Price: $29.99
The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.A successful SEO plan is vital to any business w...
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Above the Fold: Understanding the Principles of Successful Web Site Design
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Above the Fold is a book about the fundamentals of effective graphic communication set in the conte... (show more)List Price: $30.00
Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product.
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WHC Internet Marketing Guide
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Article Marketing
Article marketing is the process or writing articles and submitting them to article directories, from which others can copy them to their websites, emails, and other places.
Those who copy the articles are required to publish your bio or resource box, from which you can link back to your website. You benefit from both click-through traffic and from the SEO value of the links.
Your reputation also benefits. Some of the trust that readers have for the person they got the article from is transferred to you because their publishing of your article is seen as an endorsement of you as an expert on the topic.
To find places to submit your articles, go to your favorite search engine and search for "article directory" or "article directory [keyword]", where [keyword] is a word or phrase relevant to your niche. You may find an article directory focused on your niche.
One of the challenges of article marketing is getting your articles found and picked up in the sea of low quality articles that get submitted to the directories.
When submitting articles, be sure to check the requirements of each article site. For example:
- Restrictions on links in the article body
- Restrictions on links in your bio
- whether HTML formatting is accepted in the article and/or bio
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