Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Amazon Best Sellers*:
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
List Price: $40.00
It's been called "the bible for startups" and "the best $40 investment a startup can make" (on sale...
(show more)List Price: $40.00
It's been called "the bible for startups" and "the best $40 investment a startup can make" (on sale at Amazon.com for far less)! A startup without customers is like a day without oxygen, and The Startup Owner's Manual helps founders get it right--and shows you how to "get, keep, and grow" customers, literally every step of the way.
This new step-by-step "owner's manual" walks entrepreneurs through the proven, world-renowned Customer Development process for getting startups right the first time. The Owner's Manual is adding value, structure and success to thousands of great young companies.
The Customer Development process was developed by Silicon Valley serial ent...
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible ...
List Price: $20.00
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on...
(show more)List Price: $20.00
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
“Dave Kerpen’s insights and clea...
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WHC Internet Marketing Guide
Running an Affiliate Program
If you sell your own product, one way to drive traffic and sales is to pay others for referring customers to you.
You'll give your affiliates special links to your products that include their individual ID, and then use techniques such as browser cookies to track whose link your visitors came through. When a customer buyers, you record who referred the customer, and pay them a commission on the sale.
Many shopping cart scripts have built-in support for tracking affiliate sales. They may also help with creating a system for affiliate to sign up and get links and other materials to use in promoting your products.
Commissions may be calculated as a percentage of sales referred or a fixed dollar amount per item. You may pay special affiliates more than others, or may have performance-based rate tiers that any affiliate can reach by referring enough sales.
(Disclaimer: I'm not a lawyer -- the following should not be considered legal advice). To protect yourself legally, you should strictly enforce a no-spamming policy for your affiliates. If an affiliate uses illegal methods to promote your products, you should terminate their affiliate account immediately. Otherwise, you might be held liable for their activities.
More to come here...
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
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