Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Amazon Best Sellers*:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Crea...
List Price: $26.00
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach...
(show more)List Price: $26.00
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creat...
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10,000,000 Re-Pins, The Ultimate Guide To Pinterest Viral Marketing
One of the fasted growing social websites, Pinterest claims hours of attention from its users and is one of the stick...
(show more)One of the fasted growing social websites, Pinterest claims hours of attention from its users and is one of the stickiest sites on the internet. It is dominated by a dedicated user-base who enjoy sharing the brands, products and projects that shape their world. Much like Facebook a few years ago, early adopters of promotion through Pinterest have an opportunity to dominate their market and carve out incredible brand awareness and loyalty by leveraging the rapidly growing user base of this online community.
For the savvy online marketer, Pinterest provides the rare opportunity to be seen by tens of millions of potential customers for little or no cost and gives companies the chance to conn...
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WHC Internet Marketing Guide
Viral Marketing
Anything you create that people will pass on or recommend to others so that it spreads without your continue efforts is considered "viral". This can include free eBooks, informative or entertaining videos, online services that advertise themselves as they're used, etc.
The standard example of viral marketing is Hotmail -- every message sent thought Hotmail includes a link to Hotmail at the bottom. So everyone who uses it is sending out advertisements for it.
To spread effectively, your product must have what's called a "viral exponent" greater than 1. In other words, each person who's exposed to it must, on average, spread it to more than one other person. Otherwise, it will stagnate or die. Even if every 100 people exposed to it spread it to only 101 other people, it will grow on its own faster and faster over time.
To make a product viral, people must have a strong incentive to share it. For example, I once published a free eBook that didn't spread well until I made it "brandable" with each persons affiliate links. Once people could earn affiliate commissions if someone they gave their branded copy to bought something from it, it spread much more quickly, and my sales increased.
I spent quite a bit of time looking for a free PDF-branding program, and never found one I was satisfied with. Eventually, I purchased ViralPDF, which I highly recommend.
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