Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
Limited time offer (the biggest discount I've ever offered): get $616.59 worth of software and services for only $99. Visit http://customers.geckotribe.com/offers.php for details.
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The New Google SEO (Search Engine Optimization): What You Need To Be Successf...
Forget What You Know About Google SEO!
In April, 2011 Google implemented the Google Panda filter which fundamentally c...
(show more)Forget What You Know About Google SEO!
In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO.
In the old world, google assessed the quality of the site - looking at tags, links, content and other site based metrics.
In the new world, google assesses the user experience - looking at what your users actually do when they come to your site.
This is a fundamental shift that, if you don't make immediate and meaningful changes to your site, can take you from a well-ranked site to not showing up at all for your search terms, overnight.
Pick up this book and learn about the changes and how you can make a few simple changes to your site and your SEO approach ...
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The Loyalty Leap: Turning Customer Information into Customer Intimacy
List Price: $25.95
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made...
(show more)List Price: $25.95
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-c...
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WHC Internet Marketing Guide
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Search Engine Optimization (SEO)
Search engine optimization is anything that's done for the purpose of moving your website higher up in the search engine results, and maximizing the number of targeted visitors who click through from the search engines to your website.
Many people consider SEO to be dark voodoo that only "black hat" experts can understand. But at it's core, SEO is fairly simple, and anyone can easily learn many effective techniques that integrate naturally into white hat website building and marketing.
The core principle of SEO is that the search engines want to list the webpages that their users would most want to see. By creating the kinds of webpages that deliver value to visitors, you create pages that the search engines will naturally want to link to.
There are a variety of things that make webpages valuable to visitors:
- High-quality content
- Links to high-quality related content (the search engines often reward you for linking to good sites, and may penalize you for linking to bad sites)
- Content that's structured in easy to scan and read ways (for example, inserting large, bold subheads throughout your content to make it easy to see at a glance what each section is about)
- etc.
Link building (getting links from related websites to your content pages) is another critical part of SEO. Without incoming links, no matter how great your content is, the search engines won't know it's great because it'll look to them like nobody else thinks it is. Incoming links show the search engines that people value your content.
Click to download my free special report, Death of the Link Exchange, which covers the core principles of SEO in greater depth and discusses how to build links more effectively and easily.
- Go » Content Building
- Go » Link Building
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
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