Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
Limited time offer (the biggest discount I've ever offered): get $616.59 worth of software and services for only $99. Visit http://customers.geckotribe.com/offers.php for details.
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Google+ For Business and Pleasure
The "Big Dog" has joined the social networking world. Google+ is a fascinating blend of popular social media platform...
(show more)The "Big Dog" has joined the social networking world. Google+ is a fascinating blend of popular social media platforms like Facebook, LinkedIn and Twitter, and social sharing sites like Flickr and YouTube. How will you or your business benefit from Google+ ?
Google+ For Business and Pleasure introduces the hottest new social network for individuals and businesses. Don't wait! Harness the power of Google+ today and get in early on the phenomenal rebirth of social networking!
In Google+ For Business and Pleasure, you'll learn:
• How to get started with Google+
• The features that Google+ offers over other social networks
• How you can use Google+ to market your business effectively
• How Google...
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Never Buried (Leigh Koslow Mystery Series)
List Price: $0.99
"A funny, fast-paced, clever, and unusual mystery that will have readers clamoring for more. Sheer d...
(show more)List Price: $0.99
"A funny, fast-paced, clever, and unusual mystery that will have readers clamoring for more. Sheer delight." --Carolyn Hart
"A thoroughly delightful debut. Bright, breezy, and witty. I couldn't put it down."--Tamar Myers
The truth about what happened in 1949 went to Paul Fischer's grave... Too bad his body didn't!
Advertising copywriter Leigh Koslow doesn't pack heat--just a few extra pounds. And she doesn't go looking for trouble. When she moved into her cousin Cara's refurbished Victorian house, she wasn't planning on discovering a corpse--certainly not one that had been embalmed ten years before. But as anyone in the small Pittsburgh borough of Avalon could tell her, her ...
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WHC Internet Marketing Guide
Advertising
Some internet marketers shy away from paid advertising, fearing to spend too much money on it. But as long as it's bringing in more revenue than it costs, there's no reason not to do it.
Before you spend a lot on advertising, try smaller tests. Make sure you can track your results and verify whether your ads are profitable. If they are, ramp up you ad campaigns. Always continue tracking to ensure that changing conditions haven't made a once-profitable campaign unprofitable.
If you've structured your business properly, once you've acquired a customer, you'll be able to continue to sell them additional products without having to spend any more on advertising to bring them back.
If this is the case, you can afford to break even or perhaps even lose money to acquire new customers, because you'll make a profit in the longer term. Just be sure you have a solid "back end" business in place before you ramp up an ad campaign that loses money up front.
Advertising methods include:
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