Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Amazon Best Sellers*:
The Six-Figure Second Income: How To Start and Grow A Successful Online Busin...
List Price: $24.95
Proven methods for building an online income stream
You don't have to quit your current job, or alre...
(show more)List Price: $24.95
Proven methods for building an online income stream
You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.
The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.
In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.
If you're tired of the gimmicks and skepticism that...
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How I Made My First Million on the Internet and How You Can Too!: The Complet...
List Price: $18.95
In this comprehensive step-by-step guide to setting up a booming Internet business and raking in mi...
(show more)List Price: $18.95
In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep ...
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WHC Internet Marketing Guide
List Building
No matter what else you do in internet marketing, you'll want to build a mailing list. Why? So that you can get repeat customers.
One of your goals as a marketer is to minimize the time, effort, and expense required to make a sale. One of the best ways to do that is to build a list of people you can email information and offers to.
As you build a mailing list, be sure to provide value to them by sending truly useful information and perhaps giving them freebies from time to time. By giving, you'll earn their trust and keep them interested in reading your emails. If all you send them is sales pitches, they'll be less likely to buy and more likely to unsubscribe.
Be careful not to send too many freebies though, especially in the beginning, or you'll train your subscribers to expect everything from you to be free.
It's critical to build your list using only "opt-in" methods. If you send commercial email to people who haven't consented to receive it, you can run afoul of anti-junk-email laws.
Even better for protecting you than opt-in (though it will reduce the size of your mailing list somewhat) is double opt-in, which means that after they submit their email address to your list, you email them a confirmation link which they have to click to verify that they want to subscribe. Without double opt-in, it's possible that you'll get people on your list whose addresses were submitted by someone else.
Any decent list building service or software will support double opt-in and will help you keep on the right side of the law.
Mailing List Building Systems
There are three main classes of mailing list building systems:
- Go » Auto responders
- Go » Viral list builders
- Go » Safe lists
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