http://WhiteHatCrew.com/blog/ftc-testimonial-changes-press-release-not-quite-accurate/ Advice for Internet Marketers with Ethics Mon, 02 Apr 2012 20:13:43 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://WhiteHatCrew.com/blog/ftc-testimonial-changes-press-release-not-quite-accurate/#comment-303 Antone Roundy Thu, 08 Oct 2009 14:14:06 +0000 http://WhiteHatCrew.com/blog/?p=176#comment-303 Here's a little more info from the FTC about <a target="_blank" href="http://www.forbes.com/2009/10/05/ftc-bloggers-guidelines-cmo-network-ftc.html" rel="nofollow">how they plan to enforce some of the new rules</a>. Here’s a little more info from the FTC about how they plan to enforce some of the new rules.

]]> http://WhiteHatCrew.com/blog/ftc-testimonial-changes-press-release-not-quite-accurate/#comment-301 Antone Roundy Wed, 07 Oct 2009 17:28:01 +0000 http://WhiteHatCrew.com/blog/?p=176#comment-301 Quick clarification of this post title -- the FTC said "...convey his or her experience with a product or service as typical when that is not the case...", implying that it's possible to convey a user experience as atypical. But in fact they believe that's nigh impossible. Their press release is as deceptive as a fully disclaimed testimonial! :-) Quick clarification of this post title — the FTC said “…convey his or her experience with a product or service as typical when that is not the case…”, implying that it’s possible to convey a user experience as atypical. But in fact they believe that’s nigh impossible. Their press release is as deceptive as a fully disclaimed testimonial! :-)

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