http://WhiteHatCrew.com/blog Advice for Internet Marketers with Ethics Mon, 30 Apr 2012 16:39:16 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Antone Roundy internet marketing, seo, ethics, blogging, social media, affiliate marketing, SEO clean Internet Marketing With Ethics Daily podcast of the day's blog post. Episodes typically run 3 to 6 minutes, and focus on one aspect of internet marketing, SEO, blogging, affiliate marketing, etc. Ethics are a priority here -- not an afterthought or inconvenience. http://WhiteHatCrew.com/blog/is-single-player-the-holy-grail-of-social-networking/ http://WhiteHatCrew.com/blog/is-single-player-the-holy-grail-of-social-networking/#comments Thu, 07 Jul 2011 16:57:06 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=1351 You’ve heard the advice: “add a social component”, “build a community”, “make it interactive”. So would it surprise you to hear that a major player in social networking succeeded by moving to a single player model? Yesterday, Gabe Zichermann posted this over at Mashable: The first incarnation of the location-based networking field was littered with carnage, leading [...] http://WhiteHatCrew.com/blog/is-single-player-the-holy-grail-of-social-networking/feed/ 0 http://WhiteHatCrew.com/blog/parable-of-the-plow-horse-and-the-chimera/ http://WhiteHatCrew.com/blog/parable-of-the-plow-horse-and-the-chimera/#comments Fri, 13 May 2011 15:08:53 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=1209 Once upon a time, there was a farmer with a plow horse. Every day, the farmer and the horse worked together to grow crops. The work was hard, but they produced lots of food. Some they ate. Some they sold and made money to use to buy other things they needed. All in all, they had [...] http://WhiteHatCrew.com/blog/parable-of-the-plow-horse-and-the-chimera/feed/ 0 http://WhiteHatCrew.com/blog/break-free-of-the-anchors-that-are-stealing-your-sales/ http://WhiteHatCrew.com/blog/break-free-of-the-anchors-that-are-stealing-your-sales/#comments Wed, 11 May 2011 18:13:10 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=1203 Yesterday, I wrote a little about how to sell in markets where there’s lots of free stuff available. This is a big challenge for sellers of downloadable products. Since the cost of making and distributing additional copies of “virtual goods” is nearly zero, it’s only a matter of time before somebody creates something similar to [...] http://WhiteHatCrew.com/blog/break-free-of-the-anchors-that-are-stealing-your-sales/feed/ 2 http://WhiteHatCrew.com/blog/how-to-sell-information-that-others-give-away/ http://WhiteHatCrew.com/blog/how-to-sell-information-that-others-give-away/#comments Tue, 10 May 2011 16:09:23 +0000 Antone Roundy http://WhiteHatCrew.com/blog/how-to-sell-information-that-others-give-away/ One of the challenges of selling info products is that there’s so much free information available online that many people aren’t willing to pay for information anymore. And those who are need to be convinced that your product gives them something they didn’t get from the 50 free blogs posts they just read on the [...] http://WhiteHatCrew.com/blog/how-to-sell-information-that-others-give-away/feed/ 6 http://WhiteHatCrew.com/blog/how-to-sell-a-sandwich-to-a-toddler/ http://WhiteHatCrew.com/blog/how-to-sell-a-sandwich-to-a-toddler/#comments Fri, 06 May 2011 18:20:11 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=1191 Okay, this isn’t really about selling sandwiches to children, but it’s a useful metaphor. It’s happened with all three of my kids — not long after they started eating sandwiches, they stopped eating the crust. One of them would pick the middle of the sandwich out with his fingers if I didn’t cut the crust off. [...] http://WhiteHatCrew.com/blog/how-to-sell-a-sandwich-to-a-toddler/feed/ 0 http://WhiteHatCrew.com/blog/how-to-make-people-love-you/ http://WhiteHatCrew.com/blog/how-to-make-people-love-you/#comments Wed, 04 May 2011 16:16:12 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=1183 Back in 1990, I got a job at a Japanese travel agency to pay my way through college. From the beginning, one of the ladies in the office seemed to think that picking on me was a great way to enhance her life. Maybe she’d liked the guy I’d replaced, and subconsciously resented me for the [...] http://WhiteHatCrew.com/blog/how-to-make-people-love-you/feed/ 3 http://WhiteHatCrew.com/blog/float-your-business-on-a-rising-tide/ http://WhiteHatCrew.com/blog/float-your-business-on-a-rising-tide/#comments Thu, 10 Mar 2011 18:33:15 +0000 Antone Roundy http://WhiteHatCrew.com/blog/float-your-business-on-a-rising-tide/ I’ve got a revelation for you today: we’re in a recession. Oh, you’d already noticed? A lot of people have watched their businesses shrivel over the last few years. No matter how they tweak their marketing, there’s just not as much money flowing around for them to dip into. I’ve experience it myself. Within months of the [...] http://WhiteHatCrew.com/blog/float-your-business-on-a-rising-tide/feed/ 0 http://WhiteHatCrew.com/blog/how-far-should-you-move-the-free-line/ http://WhiteHatCrew.com/blog/how-far-should-you-move-the-free-line/#comments Tue, 08 Feb 2011 17:58:58 +0000 Antone Roundy http://WhiteHatCrew.com/blog/how-far-should-you-move-the-free-line/ A concept you’ll hear about periodically in internet marketing is “moving the free line”. As a marketer, you’d like that to mean that you can push the line forward and charge for things you’ve been giving away for free. But alas, what it really means is that you need to pull the line back and give [...] http://WhiteHatCrew.com/blog/how-far-should-you-move-the-free-line/feed/ 0 http://WhiteHatCrew.com/blog/if-i-were-a-bootstrap-guru/ http://WhiteHatCrew.com/blog/if-i-were-a-bootstrap-guru/#comments Wed, 08 Dec 2010 21:47:36 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=599 Yesterday, I posted a list of 12 blogs I follow and why I read and recommend them. The authors of 3 of them posted comments. If I were a “bootstrap guru” (someone who takes a small success, blows it out of proportion, sells it as a money-making system, and uses those sales as proof of [...] http://WhiteHatCrew.com/blog/if-i-were-a-bootstrap-guru/feed/ 1 5:11 guru, scammer How far should you leverage a small success? http://WhiteHatCrew.com/blog/what-if-you-dont-have-a-unique-selling-proposition/ http://WhiteHatCrew.com/blog/what-if-you-dont-have-a-unique-selling-proposition/#comments Tue, 16 Nov 2010 16:48:44 +0000 Antone Roundy http://WhiteHatCrew.com/blog/what-if-you-dont-have-a-unique-selling-proposition/ When marketing teachers talk about your “Unique Selling Proposition” or “USP”, they nearly always assume that you have one, but just haven’t figured it out yet. But what if you don’t have one? What if you really are just another “me too” marketer? Should you just give up and go back to your day job, or [...] http://WhiteHatCrew.com/blog/what-if-you-dont-have-a-unique-selling-proposition/feed/ 0 5:20 USP, Unique Selling Proposition How do you create a USP if you've got nothing unique?