http://WhiteHatCrew.com/blog Advice for Internet Marketers with Ethics Mon, 30 Apr 2012 16:39:16 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Antone Roundy internet marketing, seo, ethics, blogging, social media, affiliate marketing, SEO clean Internet Marketing With Ethics Daily podcast of the day's blog post. Episodes typically run 3 to 6 minutes, and focus on one aspect of internet marketing, SEO, blogging, affiliate marketing, etc. Ethics are a priority here -- not an afterthought or inconvenience. http://WhiteHatCrew.com/blog/interview-ryan-healy-on-copywriting/ http://WhiteHatCrew.com/blog/interview-ryan-healy-on-copywriting/#comments Tue, 01 Feb 2011 22:10:04 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=867 If you’re interested in getting into the copywriting business, today’s interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on topics like who might enjoy and do well as a copywriter, how to get started in the industry, and more. You can listen to the [...] http://WhiteHatCrew.com/blog/interview-ryan-healy-on-copywriting/feed/ 0 15:12 copywriting, Ryan Healy Is copywriting for you? How do you get started? http://WhiteHatCrew.com/blog/what-does-know-like-and-trust-mean-to-affiliates/ http://WhiteHatCrew.com/blog/what-does-know-like-and-trust-mean-to-affiliates/#comments Wed, 12 Jan 2011 18:30:56 +0000 Antone Roundy http://WhiteHatCrew.com/blog/what-does-know-like-and-trust-mean-to-affiliates/ You’ve heard it before: “customers buy from people they know, like and trust. So let your personality shine.” That’s fine if you’ve got a product to sell, but what if you make your living as an affiliate? Does the advice still apply? In short, yes. But not only in the way you’re thinking. The obvious upshot of “know, [...] http://WhiteHatCrew.com/blog/what-does-know-like-and-trust-mean-to-affiliates/feed/ 0 2:01 affiliate What's good for sellers is good for affiliates...but different http://WhiteHatCrew.com/blog/announcing-the-white-hat-crew-inner-circle/ http://WhiteHatCrew.com/blog/announcing-the-white-hat-crew-inner-circle/#comments Wed, 12 Jan 2011 02:26:09 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=799 I’m a little late posting today, because I’ve been putting the finishing touches on something new: the White Hat Crew Inner Circle. I’d been thinking of doing something like this for a while, and my interview with Terry Dean last month (which I published a few days ago) pushed me over the edge. The Inner Circle [...] http://WhiteHatCrew.com/blog/announcing-the-white-hat-crew-inner-circle/feed/ 0 2:05 premium content Get 2 free weeks membership. http://WhiteHatCrew.com/blog/my-kindle-3-wi-fi-experience/ http://WhiteHatCrew.com/blog/my-kindle-3-wi-fi-experience/#comments Mon, 10 Jan 2011 15:30:40 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=776 My wife and I had been thinking for a while of getting Amazon Kindles, so when dad asked what we wanted for Christmas, we decided it was time. Let me share the good and bad of my experience so far. Since wireless internet is available at home and church, and we don’t anticipate needing urgent access [...] http://WhiteHatCrew.com/blog/my-kindle-3-wi-fi-experience/feed/ 2 7:03 amazon, kindle, ebook Here's the good and bad of the Kindle. http://WhiteHatCrew.com/blog/interview-terry-dean-on-market-selection-conversion-coaching-and-more/ http://WhiteHatCrew.com/blog/interview-terry-dean-on-market-selection-conversion-coaching-and-more/#comments Fri, 07 Jan 2011 14:30:22 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=765 Last month, I interviewed marketing coach Terry Dean. I went in with 6 questions, expecting to come out with a nice little blog post. What I got was amazing. Terry gave the kind of in-depth answers that a lot of gurus would package up and sell you as MP3s with an upsell to get the [...] http://WhiteHatCrew.com/blog/interview-terry-dean-on-market-selection-conversion-coaching-and-more/feed/ 0 25:36 market selection, conversion, coaching Terry Dean gives in-depth answers you'd usually have to pay for. http://WhiteHatCrew.com/blog/why-you-need-to-know-irrelevant-things-about-your-target-market/ http://WhiteHatCrew.com/blog/why-you-need-to-know-irrelevant-things-about-your-target-market/#comments Thu, 06 Jan 2011 15:24:02 +0000 Antone Roundy http://WhiteHatCrew.com/blog/why-you-need-to-know-irrelevant-things-about-your-target-market/ To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting the solutions your product offers. But to maximize sales, you also need to know things about them that have nothing to do [...] http://WhiteHatCrew.com/blog/why-you-need-to-know-irrelevant-things-about-your-target-market/feed/ 0 3:33 target market, influence The irrelevant is relevant...sort of http://WhiteHatCrew.com/blog/for-more-search-engine-traffic-put-this-in-your-page-titles/ http://WhiteHatCrew.com/blog/for-more-search-engine-traffic-put-this-in-your-page-titles/#comments Wed, 05 Jan 2011 22:36:51 +0000 Antone Roundy http://WhiteHatCrew.com/blog/for-more-search-engine-traffic-put-this-in-your-page-titles/ Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won. After a while, the chicken got cocky. :-) One day, a cow dropped by to tell him [...] http://WhiteHatCrew.com/blog/for-more-search-engine-traffic-put-this-in-your-page-titles/feed/ 3 3:13 seo, page title Why the #1 spot in Google doesn't always get the most clicks http://WhiteHatCrew.com/blog/benefits-that-sell-are-connected-to-desperate-problems/ http://WhiteHatCrew.com/blog/benefits-that-sell-are-connected-to-desperate-problems/#comments Tue, 04 Jan 2011 17:52:10 +0000 Antone Roundy http://WhiteHatCrew.com/blog/benefits-that-sell-are-connect-to-desperate-problems/ My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer’s identity. Today, Terry Dean posted an article about selling solutions to desperate problems: The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their desperate problem [...] http://WhiteHatCrew.com/blog/benefits-that-sell-are-connected-to-desperate-problems/feed/ 0 3:28 desperation, solution How to speak to your customers' most desperate problems http://WhiteHatCrew.com/blog/how-to-find-benefits-that-sell-products/ http://WhiteHatCrew.com/blog/how-to-find-benefits-that-sell-products/#comments Mon, 03 Jan 2011 23:09:49 +0000 Antone Roundy http://WhiteHatCrew.com/blog/?p=748 Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it’s tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits. Copywriters will also tell you that you need [...] http://WhiteHatCrew.com/blog/how-to-find-benefits-that-sell-products/feed/ 2 3:18 benefits, emotional, self-image Benefits sell, but not all benefits are equal http://WhiteHatCrew.com/blog/dance-of-the-product-launch-fairies/ http://WhiteHatCrew.com/blog/dance-of-the-product-launch-fairies/#comments Sat, 01 Jan 2011 16:20:42 +0000 Antone Roundy http://WhiteHatCrew.com/blog/dance-of-the-product-launch-fairies/ I wasn’t planning on blogging on New Years Day (particularly since it’s Saturday), but SEO Content Factory tempted me with an idea, and I couldn’t resist. I was glancing over a list of upcoming product launches from JV Notify Pro. I’ve seen these lists many times before, but it got me thinking about my “more of [...] http://WhiteHatCrew.com/blog/dance-of-the-product-launch-fairies/feed/ 6 3:26 product launch, hype There are a lot of product launches coming up this year. Let's take a look at them.