White Hat Crew Marketing: Be Ethical. Make the Sale.
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Last Friday, after publishing the post about Google's quality raters handbook (which I'd found through a post on "Pot Pie Girl's" blog), I spent a little time looking over her older posts and found an interesting one showing the results of an email subject line test she ran back in March.

I thought I'd share...
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The AWeber blog this morning carried a little debate over whether you should ask for more than a name and email address in your signup form. Here's an excerpt:

Nick: ... We tend to think of our mailing lists as something we give to our subscribers for free, but that’s kind of a flawed assumption....
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It's time again for a report on which headlines got the most of my blog broadcast emails opened and click through last month. Where you see (+), (++) and (+++), that indicates that the headline in question was at the top of one of the other lists (with (+++) indicating the #1 position).

Highest Open...
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Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let's talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you've absolutely...
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The internet has given us instant access to more information and entertainment than we'd even dreamed would ever exist a few decades ago. On the one hand, we're empowered to accomplished more, faster than ever before.

But there's a downside too. A few days ago, Seth Godin asked, Has the speed shortage been averted?

We...
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I hope all of you in the States had a good Independence Day yesterday. My family and I enjoyed doing some much needed yard work, and then a trip back through time to Railroad Town at the Stuhr Museum of the Prairie Pioneer.

Speaking of history, here are the headlines that got the most of...
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A while back, I got an email from an unhappy subscriber. Among other things, he complained that the last email he'd gotten -- a "blog broadcast" message announcing my latest post -- was all about me, and thus not interesting to him.

I've been at this long enough to have developed a reasonably thick skin,...
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I learned a new word last week: gustnado. It's sort of like a tornado, but doesn't last as long, and doesn't reach up to the cloud base. We had a few blow through Grand Island, knocking down trees and trashing some mobile homes (uninhabited, thankfully) and storage units.

When a friend of mine first heard...
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Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
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A few years ago, I had an email that I'd send out through ListDotCom twice a week (if I remembered), and, despite incredibly low response rates, it would make me $20 each time.

Not a fortune, by any stretch of the imagination, but considering that it took me all of about 30 seconds to send,...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.