White Hat Crew » Marketing

Email Marketing: 5 Hot Words to Avoid

Nadia Jones — Thu, 12 Jan 2012 14:31:27 +0000

While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]

Getting Pingback Links Approved For Your Blog Riffs

Antone Roundy — Wed, 02 Nov 2011 14:09:26 +0000

The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam): The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]

Internet Marketers, Stop Paying the Alternative Stupid Tax

Antone Roundy — Tue, 01 Nov 2011 15:10:36 +0000

Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s: The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery. Why “Stupid Tax”? As I wrote back in July: I once calculated that winning the lottery is about like picking the right [...]

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Multiple Streams of Income, or Focus on One Thing?

Antone Roundy — Thu, 27 Oct 2011 13:22:18 +0000

Should you focus on one thing or diversify? No. You should do both. But in the right way. Today, Terry Dean posted a collection of 21 habits of successful entrepreneurs. Two that jumped out at me were: 3. Choose one market and focus on it. It’s tough for experienced marketers to manage several different markets at once. A beginner starting [...]

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Introductory Reverse-Discount Price?

Antone Roundy — Wed, 26 Oct 2011 14:24:17 +0000

I was going to say “introductory premium price”, but I think we’re a little muddy on the meaning of “premium”. When I hear “premium”, I think “better”. But in fact, premium means “a sum added to an ordinary price or charge.” It’s what you pay extra to get something better. Normally, we expect introductory prices to be [...]

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"There Must Be 50 Ways to Lead Your Customer…"

Antone Roundy — Tue, 25 Oct 2011 14:09:59 +0000

How do you get prospects to buy your products? Not by convincing them to want it, but by showing them that it’s what they already want. A few days ago, Bryan Eisenberg shared a list of 20 reasons why people buy. Here are a few (click the link to see the rest that he lists…and then [...]

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How to Sell More at a Higher Price

Antone Roundy — Mon, 24 Oct 2011 14:55:04 +0000

I was browsing the archives of Dr. Mani’s blog today and came across this article about pricing (discussing something he learned from Dan Kennedy): That lesson in pricing remained one of my most profitable in the 15 years I’ve been creating and selling infoproducts online. It distills down to this simple principle: “Price lesser than value — [...]

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Free PHP Class for Sending Email Through Amazon SES

Antone Roundy — Fri, 21 Oct 2011 22:54:30 +0000

Ever since Amazon launched their “Simple Email Service” (SES), I’ve been wanting to try it out. Yesterday, I finally got around to sending my first test message. I used a PHP class created by Dan Myers based on one created by Donovan Schonknecht. But I wasn’t quite satisfied with it. The biggest shortcoming is that it [...]

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Shiny Old Objects

Antone Roundy — Wed, 19 Oct 2011 19:07:41 +0000

Once again, Seth Godin has written something that make me think: When Google + launched, millions of formerly optimistic people became optimistic again. Maybe this was going to be the one, the social network with just the smart people and none of the lame stuff, none of the spam or the pitches or the people we’re [...]

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ClickBank to Deal With Heavy Refunders – How Many Will It Impact?

Antone Roundy — Tue, 18 Oct 2011 13:37:15 +0000

A few days ago, ClickBank posted some welcome news on their blog: As part of our ongoing commitment to providing high quality products to consumers, ClickBank is adjusting certain fees relating to refund and chargeback rates for ClickBank vendors. These changes will affect a very small number of ClickBank vendors, and will not affect affiliates. Beginning October [...]

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