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	<title>White Hat Crew &#187; Advertising</title>
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	<link>http://whitehatcrew.com/blog</link>
	<description>Internet Marketing with Ethics</description>
	<pubDate>Sat, 19 Jul 2008 03:49:42 +0000</pubDate>
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		<title>How to Choose Attention Grabbers for your Marketing</title>
		<link>http://whitehatcrew.com/blog/2008/05/23/how-to-choose-attention-grabbers-for-your-marketing/</link>
		<comments>http://whitehatcrew.com/blog/2008/05/23/how-to-choose-attention-grabbers-for-your-marketing/#comments</comments>
		<pubDate>Fri, 23 May 2008 17:23:14 +0000</pubDate>
		<dc:creator>Antone Roundy</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[James Chartrand just posted a great piece at Copyblogger titled &#8220;Why Targeting Selective Perception Captures Immediate Attention. He talks about why people tend to notice certain things more than others, and how the things that catch a person&#8217;s attention change depending on what&#8217;s going on in their life.
Here are my takeaways:
1) Think about the kind [...]]]></description>
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		<title>Open Letter To Google AdWords Reviewers</title>
		<link>http://whitehatcrew.com/blog/2007/11/06/open-letter-to-google-adwords-reviewers/</link>
		<comments>http://whitehatcrew.com/blog/2007/11/06/open-letter-to-google-adwords-reviewers/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 16:00:28 +0000</pubDate>
		<dc:creator>Antone Roundy</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[Dear Google AdWords Reviewers,
Guys, I&#8217;m baffled. You&#8217;ve rejected my ad, and after numerous emails back and forth, I still don&#8217;t understand why.
In your latest reply, you reiterate that &#8220;&#8230;AdWords Specialists have reviewed and disapproved your ads in the ad group &#8216;[name removed]&#8216; for violation of our policy on &#8216;Template Sites For Ad Networks.&#8217;&#8221; But neither [...]]]></description>
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		<title>Exit Popups Without the Popup</title>
		<link>http://whitehatcrew.com/blog/2007/10/29/exit-popups-without-the-popup/</link>
		<comments>http://whitehatcrew.com/blog/2007/10/29/exit-popups-without-the-popup/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 21:50:45 +0000</pubDate>
		<dc:creator>Antone Roundy</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[Everybody hates exit popups &#8212; those windows that used to hang around after you left a website. I say &#8220;used to&#8221; because just about every modern web browser and toolbar includes a popup blocker these days. Popup windows were too effective for their own good. They got overused, and therefore, they got blocked.
Of course, the [...]]]></description>
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